Product-Market Fit: Offshore tech talent could be the answer

Clare Anderson
08th June 2020

A common problem tech companies face is miscalculating Product/Market Fit. Let me explain - often a company will create a cutting edge piece of technology; the final output of which provides immense value to customers. However, in these cases, something needs to be done by a human with highly specialised skills to translate the immediate output into something valuable and usable by the customer (i.e. the final output). In this instance, the customer doesn’t want to have to employ a new person to ‘drive’ the new technology; instead, they simply expect the tech company to deliver the final output themselves. An example of this might be an AI product that enables engineering teams to optimise fibre networks. In this case, the customers don’t have the engineering resources needed to make this happen and their expectation is that the tech company will provide the resources themselves. 


When this Product/Market fit issue occurs it can compromise the tech company's ability to scale in 3 ways:

  1. Scarcity of labour - there may not be enough highly skilled humans in the local labour market to meet demand
  2. Cost - Often the highly skilled humans that can do these jobs are expensive! They demand high salaries, which then increases the cost of the end product to the customer.
  3. Or it can be a combination of points 1 and 2.

The solution to this problem lies in engaging super-smart offshore tech talent. The difference in salaries for  STEM roles between the Philippines and Australia is often up to 70%!


The benefits of offshoring in the Philippines include:-

  •  A highly skilled talent pool.
    The Philippines produces around 500 000 university graduates each year. This means there is a large amount of highly skilled people hungry for opportunities and motivated to prove their worth to a business.
  • English is widely and well-spoken.
    This means there are no communication or language barriers to overcome.
  • There is close cultural proximity to Australia.
    This means it is easy to build close team relationships across different locations and a strong collaborative culture.
  • Low-cost economy.
    This means economic arbitrage is a cost-effective consideration.
  • There is an excellent tech infrastructure.
    This includes a fast and reliable internet service, meaning there are no technical challenges to overcome.

Cumulatively, these benefits lend themselves to the Product/Market Fit solution needed.


If you’re interested in learning more about how super smart STEM grads in the Philippines can help your business, click here to download the '30 Essential Questions to Ask a Provider Before You Outsource’ resource. It will ensure you're informed and you have the right questions to ask when considering the next step.

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